Di-Ann Eisnor, Founder/CEO Platial www.platial.comDi-Ann is an entrepreneur obsessed with urban exploration. Platial is Di-Ann's third start-up; Eisnor Interactive created alternative media opportunities for digital businesses and became part of the Omnicom Group in 2000 with a team of 60, 3 offices and $15MM in annual revenue, Community-centric Marketing was started from Amsterdam to help businesses like American Express, The Metropolitan Opera and countless community groups create collaborative campaigns fueled by social software. Platial began as a CCM initiative- CCM is now part of a Ketchum PR spin-off. She also co-invented the urban exploration/psychogeography game Here.Di-Ann has been called the godmother of guerrilla marketing by Fast Company because for 10 years her work has taken her to the street gathering insights, feedback and forging relationships. She lectures on urban mapping and pervasive gaming and has spoken at dozens of conferences. She has been featured in Fast Company, NYTimes, Wall Street Journal, AdWeek, Bloomberg Television, PBS and CNN. She has been on the covers of Fortune Small Business and Working Woman Magazine. Di-Ann has worked with fortune 500s and start-ups in Europe and the US including Polaroid, CNet, About, Napster, TheStreet, Yahoo!, NYTimes, American Express, Duracell, Lipton Recipe Secrets and Campina. She was also Director of Client Services at SiteSpecific and spent four years at Dentsu in the US and Europe and has a BS in Painting and Business from NYU.

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