The web is changing from connected pages to a web of interconnected data sources, and the consequences are likely to be enormous. A new ecosystem of dirty semantics and structure in the wild is emerging that rewards every entity within it both creatively and financially – making the Aggregate web much more than the sum of its parts. But what are the architectural elements of the emerging web of data and how can you design and build services that thrive in this environment? What elements of our practice need to change and which ones need to return to the fundamental principles of the web? And how do we actually bring it all together to make something awesome?